Management In Digital Marketing Industry - Myassignmenthelp.Com

Questions: Why You Choose This Job Cluster? What Are The Skills Required? Answers: Introducation Earlier it was considered that the digital marketing skills are only required by the persons who are working in the creative field or other digital platforms such as social media, digital advertising or website development. Irrespective of the size of the industry, most of the organizations today are on the lookout for digital marketing expertise (2016 MARKETING HIRING TRENDS, 2016). The positions which require digital marketing skills would be in top demand over the course of next five years. This rise would be the cause of the amalgamation of the traditional skills with the digital ones. According to field experts, they are suggesting these the phase of the end of the traditional methods and the emergence of the digitized world. And the trend of using big data to have an analysis of the traditional strategies and the marketing decisions is on the rise. With todays availability of the large quantities of the campaign and the consumer data, the need to have a successful marketing cam paign is compelling the organizations to choose those who are accustomed to strategic and analytic planning and thinking. Various marketing teams are looking to hire people who have a problem resolving skills, an analytical mind and the capacity to communicate idea face to face or as well as virtually. They are making their choices irrespective of their location. Thus with the rise of outsourcing the digital marketing jobs, the demand for SEM or SEO project managers or professionals would see an abrupt downfall in this period (The Future of Jobs, 2016). Although all the key functions are being operated from in-house only and are continued to be managed by senior level managers and executives. As digital marketing is quickly becoming for both the internal as well as the external positions, thus hiring is getting more oriented with digitalization. Professionals who are having the necessary experience, proper skills, and critical thinking are being chosen as strategists to take care of certain duties (2017 TRENDS REPORT, 2017). Currently, the marketing team is expected to have multi-talented as well versat ile, with the intention that the organizations could be able to reach out to their target audience intelligently, quickly and efficiently. The increased diverse and virtual nature of current digital marketing professionals are creating such an environment where the skills for success are getting more and more technical with a secondary objective. In 2016, various organizations have hired around 4 million professionals in that year. The number of professionals being hired permanently excelled the number being hired as a contractual or interim basis. Throughout the year the trend of hiring marketing strategists and digital marketers topped the list of hiring with a rate of 37% and 39% respectively. Other digital marketing positions such as communications, data analysis and marketing positions were also at close range with 32% in the year 2016 (Trends in Digital Retail:, 2015). Two years before in 2014 project management was at the third position but in 2016 it attained the third last position with only 25% being reported to be hired in that field. The hiring process of SEM and SEO experts showed a steep decline partially as an effect of these jobs being outsourced on the contractual and interim basis to other agencies (Trends in Digital Retail:, 2015). 1.As earlier mentioned, there is a gap in digital skill level. It is predicted by the end of 2020 there were around 1.5 million digital jobs but not the adequate skilled person to fill it out. Thus, promising a career where the demand exceeds the supply. According to experts, the demand for digital marketing experts would rise by 38% in this current year. According to various surveys, the top most firms looking to recruit digital marketing experts would be utilities financial services, FDI, FMCG companies, etc. (The 4 Big Benefits of Having a Digital Marketing Career, 2017). Another survey suggested that the digital marketing salaries are rising in 2017 in comparison to the last five years. There are various incidents where people were hired by showcasing their talents in the social media. Once such example is Holy Shortall, who is currently a fashion illustrator based in Dublin, who showcased her skill by tweeting her illustrations to the celebrities. 2.Personal soft skills The digital marketing world is constantly changing, and new changes and updates take place almost daily. To succeed as a digital marketer, I should be more open and importantly should have a fear of being stagnant (Gillard, 2009). Thus, the digital companies are always on the lookout to have experts who can work as fast as the industry trends changes. Thus I should be willing as well as wanting to adapt at the same time. For being successful, I need to be open and stay updated with all the trends and happenings of my chosen field of expertise. To be a digital marketer, I need to have a variety of knowledge regarding different digital concepts but at the same time have profound and in depth knowledge in a particular area. Thus, having a specialty in an area would require taking the help of a team to increase the knowledge about the campaigns and concepts I would be working on. No digital marketer works alone thus I would be required to be a team player (5 Awesome Qualities of the Unshakeable Digital Marketer, 2017). Technical skills The path to be a successful digital marketing expert is clear, and one thing, in particular, is to have increased level of technical skills. The technical skills required ranges from sales copywriting, SEO, content writing, PPC, analytics, CRO, graphic design and much more. Technical skills are those which address certain tasks and abilities. They are practical knowledge and often related to mathematics, IT, mechanical, programming knowledge, tools and languages (Birkett, 2017).Current capabilities and knowledge Temperament I have the capability to communicate what needed to be done and also expect the people to whom I assign the task to be responsible for breaking down the task to smaller manageable chores. I choose my team according to their ability to deliver certain tasks. While doing any particular task, I work on a specific timeline and have proper use of schedule to manage the task to make sure that it is completed within the allocated deadline. At the beginning of every task, I make sure to outline to myself the whos and whats so that it helps me to have a proper understanding of the task at hand. I do make sure to have back up options so that in the case of any mishaps, the whole task does not get jeopardized. If it is a group task that I am involved in, I outline what is required of the team members, I try to manage everyone on their level and also make sure there is a collective performance regarding overall output (Effective Communications: Raising the profile of your archive service, 2013). I do not believe in the blame game, and thus in case the task is behind schedule I try to mark out the solution rather than blaming other for it. Learning styles According to me, my academic performance was better than average. Although I took part in various extracurricular activities, still I did maintain a high academic percentage in my semesters. I balanced my extracurricular and my academics although it is quite tough to do them at the same time. I always take my studies very seriously, and my performance in my academics are the results of my well-coordinated work ethic. As mentioned earlier, academically I did pretty well as I do enjoy the challenges and have the tendency not to give up. My academic history shows dedication although there were many incidents where I may have quit. But in my school days, I somewhat had some struggles, but it was never pushed upon me when I was growing up. But although I had good performance and the record of having the perfect attendance. I like to work hard and have the tendency to perform well when I am full of activity. I do enjoy learning new things which help me to perform better, I do consider myse lf intelligent and can handle myself extremely well. I am pursuing my higher studies, and every day I challenge myself too much better than the previous day. Key strengths and areas of improvement I do think that I am perfect for becoming a digital marketing expert. I have the necessary mind set up along with the required skills. I am good as a team player and tend to learn new things. My soft skills are excellent which helps me handle people well. Thus I am sure that I would be able to tackle various clients and projects with accuracy. The area where I lack is I need to know the technical aspects as well. Although currently I am self-teaching myself but on the look out to have formal knowledge which would help me excel in the field of digital marketing. Prepare a GAP analysis and SWOT As mentioned earlier I would require gaining more knowledge about various technical aspects such as PPC, SEO, Content writing, sales copywriting, SEO, content writing, PPC, analytics, CRO and graphic design. Another thing which I require to know how things work in the world of digital marketing and the other technical aspects to look out for. SWOT analysis Strengths Soft skills, Capability to work as a team player, profound knowledge, ability to adapt and change. Weaknesses Lacking technical knowledge. Opportunities Rise of the digital era providing ample opportunities. Threats Outsourcing and the freelancers. References 5 Awesome Qualities of the Unshakeable Digital Marketer. (2017).Trends Insights. [online] Available at: https://digitalmarketinginstitute.com/blog/5-awesome-qualities-unshakeable-digital-marketer [Accessed 3 Aug. 2017]. 2016 MARKETING HIRING TRENDS. (2016).T H E S P R E A D O F S T R AT E G I C D I G I TA L MARKETING ACROSS BUSINESS FUNCTIONS. [online] Available at: https://www.deakin.edu.au/__data/assets/pdf_file/0009/895311/McKinley_2016-Marketing-Hiring-Trends.pdf [Accessed 3 Aug. 2017]. 2017 TRENDS REPORT. (2017).EDELMAN DIGITALS. [online] Available at: https://edelmandigital.com/wp-content/uploads/2016/12/2017-Edelman-Digital-Trends-Report.pdf [Accessed 3 Aug. 2017]. Birkett, A. (2017). What Technical Skills Are Essential for Digital Marketing Pros?.Autopilot. [online] Available at: https://blog.autopilothq.com/digital-marketing-technical-skills/ [Accessed 3 Aug. 2017]. Effective Communications: Raising the profile of your archive service. (2013).The National Archive. [online] Available at: https://www.nationalarchives.gov.uk/documents/archives/effective-communications.pdf [Accessed 3 Aug. 2017]. Gillard, S. (2009). Soft Skills and Technical Expertise of Effective Project Managers.Issues in Informing Science and Information Technology. [online] Available at: https://iisit.org/Vol6/IISITv6p723-729Gillard599.pdf [Accessed 3 Aug. 2017]. The 4 BigReferences Benefits of Having a Digital Marketing Career. (2017).Trends Insights. [online] Available at: https://digitalmarketinginstitute.com/blog/4-big-benefits-digital-marketing-career [Accessed 3 Aug. 2017]. The Future of Jobs. (2016).Global Challenge Insight Report. [online] Available at: https://www3.weforum.org/docs/WEF_Future_of_Jobs.pdf [Accessed 3 Aug. 2017]. Trends in Digital Retail:. (2015).Engaging Converting Through Personalization Omnichannel Excellence. [online] Available at: https://www.criteo.com/media/2265/etail-trends-in-digital-retail.pdf [Accessed 3 Aug. 2017].